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Tuesday, August 21, 2012

[W336.Ebook] PDF Ebook WHO Classification of Head and Neck Tumours (IARC WHO Classification of Tumours)From World Health Organization

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The WHO Classification of Head and Neck Tumours is the ninth volume in the 4th Edition of the WHO series on histological and genetic typing of human tumors. This authoritative, concise reference book provides an international standard for oncologists and pathologists and will serve as an indispensable guide for use in the design of studies evaluating response to therapy and clinical outcome.

Diagnostic criteria, pathological features, and associated genetic alterations are described in a disease-oriented manner. Sections on all recognized neoplasms and their variants include new ICD-O codes, epidemiology, clinical features, macroscopy, pathology, genetics, and prognosis and predictive factors.

The book, prepared by 135 authors from 35 countries, contains more than 600 color images and tables, and more than 2700 references.

This book is in the series commonly referred to as the "Blue Book" series.

Sales Rank: #39603 in Books
Published on: 2017-01-26
Original language: English
Binding: Paperback
347 pages

About the Author
John K. C. Chan

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Monday, August 13, 2012

[K247.Ebook] Download Brand Society: How Brands Transform Management and Lifestyle, by Martin Kornberger

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Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Sales Rank: #2974509 in Books
Brand: Brand: Cambridge University Press
Published on: 2010-02-26
Released on: 2010-01-21
Original language: English
Number of items: 1
Dimensions: 9.72" h x .71" w x 6.85" l, 1.40 pounds
Binding: Paperback
330 pages

Features

Used Book in Good Condition

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6 of 6 people found the following review helpful.
Thought provoking, holistic approach to branding.
By Ripple
Management books, at least the "how to" management books, tend to be simple and easy to follow. But, I suspect Kornberger would agree, that's what limits their use. They are over-simplified to the point of uselessness. Rather, Brand Society takes an holistic approach to the subject of the prevailing nature of brands in today's world (at least the Western world). He suggests that today's brands exist without a prevailing theory to understand them or make sense of them. So what Kornberger does, after first looking at how brands transform management and organizations, is present a brand-centred conceptual map for thinking about things like politics, ethics and aesthetics.

Accordingly Kornberger draws on the work of sociologists, anthropologists, philosophers (the author has a PhD in philosophy so he does this rather well), even modern art, as well as more conventional management theorists. On top of that there are a number of case examples drawn in part from the author's previous life in a brand agency. The result is a complex mixture, but fascinating for that very reason. I think his idea (a word which sounds like it should be an Apple brand) is that only if you tackle the complexities do you get to anything like a real understanding.

It takes only a moment's thought to acknowledge the extent to which brands infiltrate our lives - and have done for many years but more recently the notion of branding has been pushed to the fore with companies like Virgin, Nike, Apple to name but a few. Even the anti-brand literature like Naomi Klein's No Logo have become `brands'. The problem with brands is that they are established beyond the control of the companies who own them (think of the effects on the Burberry brand when it became the fashion of choice for any soccer thug in the UK who was serious about his chosen pastime, or the use of brand names in the latest Hip Hop music of Snoop Puffy Dog or whoever it is). This takes them beyond mere marketing - and makes them a fascinating area of study.

The writing style is somewhat varied. At times some of the concepts presented, particularly when he is summarising others' research findings, can be quite heavy going, but at others Kornberger has an almost cheeky touch. "Products and brands relate to each other", he suggests, "like gynaecology and sex: one fulfils a purpose, the other mesmerizes indefinitely". Quite. These lighter touches, together with some easy-reading case studies, come as welcome respite from some of the deeper issues analysed.

The book is nicely laid out and very modern-looking. But be warned, this is not for the passive reader. The subject matter is complex and, at times, dense but the reader will be rewarded for embracing this complexity and it is thought provoking stuff. Does he come up with any satisfying answers in his goal of providing an overarching theory? Well, as he acknowledges maybe not, but in the process he adds a whole level of richness to the subject. It's the sort of book that is too academic for most managers to read, but it's exactly the kind of thinking that they ought to embrace if they are to understand the complexity of the issues.

A couple of minor niggles do exist however. Most annoyingly there are several very obvious spelling errors that you would hope would have been picked up in editing - particularly galling when he misspells a Shakespearean quote: `the stuff that dreams are made off [sic]'. Ouch! Secondly, for a book with a sole author credit, the use of the editorial `we' is annoying. As Mark Twain so eloquently opined"only presidents, editors and people with tapeworms have the right to use the editorial `we'."

0 of 0 people found the following review helpful.
Very insightful and entertaining
By Suzana P. Nikiforova
For me this book is an elegant dance of theory and practice, research and insights, education and entertainment, holistic but focused, philosophic but clear.

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Tuesday, August 7, 2012

[K400.Ebook] Free Ebook The Art of the Documentary: Fifteen Conversations with Leading Directors, Cinematographers, Editors, and Producers (2nd Edition) (Digital V

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Published on: 1707
Binding: Paperback

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Monday, August 6, 2012

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Published on: 2010-03-16
Binding: Paperback

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Tuesday, July 31, 2012

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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing!�

Jim Blythe's Principles and Practice of Marketing�will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.�

The companion website�offers a wealth of resources for both students and lecturers and�is available at�www.sagepub.co.uk/blythe3e.

An�electronic inspection copy is also available for instructors.

Sales Rank: #1051513 in Books
Brand: Brand: SAGE Publications Ltd
Published on: 2013-12-20
Original language: English
Number of items: 1
Dimensions: 10.30" h x 1.30" w x 7.70" l, 4.15 pounds
Binding: Paperback
800 pages

Features

Used Book in Good Condition

Review
'A very well structured and thought-provoking textbook which offers contemporary insights into different aspects of marketing and its implications for society.' (Dr Sotiris T. Lalaounis 2013-11-25)

'This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.' (Julie McKeown 2013-11-25)

About the Author

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.

�

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.

�

His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...

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Monday, July 30, 2012

[T166.Ebook] Ebook Adventures in Ancient Egypt (Good Times Travel Agency), by Linda Bailey

Ebook Adventures in Ancient Egypt (Good Times Travel Agency), by Linda Bailey

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Adventures in Ancient Egypt (Good Times Travel Agency), by Linda Bailey

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Adventures in Ancient Egypt mixes fact and fiction for fast, funny and fascinating romps through the past. Kids will love the book's contemporary comic-book look with its zany illustrations, speech balloons and guidebook. Parents and teachers will love the well-researched story lines and solid factual information. In this book, the Binkerton twins, Josh and Emma, and their little sister, Libby, stumble into the Good Times Travel Agency and take a once-in-a-lifetime trip back to Ancient Egypt!

Sales Rank: #1458930 in Books
Brand: Kids Can Press
Published on: 2000-09-01
Original language: English
Number of items: 1
Dimensions: .43" h x 8.84" w x 11.31" l, 1.06 pounds
Binding: Hardcover
48 pages

Features

Used Book in Good Condition

From School Library Journal
Grade 3-6-In these picture books, twins Josh and Emma Binkerton and their younger sister Libby are transported back in time after opening a travel guide about a specific historical period at the creepy, ramshackle Good Times Travel Agency, and the only way to get home is to read the book cover to cover. Each page features the siblings' ongoing story, cartoonlike illustrations with dialogue balloons, and yellowed guidebook pages that provide basic background information about the period. The stories are full of slapstick, but hold together well and involve readers. Though the plots are contrived to tie into the guidebooks, they don't seem forced and the flow is good. The guides are written in a breezy style, paying just enough attention to the grosser aspects of each civilization to help maintain interest. Slavin's sunny pen-and-ink and watercolor illustrations are packed with details. Kids are sure to devour these lively books.
Donna L. Scanlon, Lancaster Area Library, PA
Copyright 2000 Reed Business Information, Inc.

From Booklist
Gr. 2-5. In this first book in the Good Times Travel Agency series, which depends heavily on cartoon illustrations, the Binkerton twins, Josh and Emma, and little sister Libby stumble into a peculiar travel agency. The strange owner encourages the children to peruse his dusty, old travel guides, and no sooner does Josh open a book about ancient Egypt than the three children are transported back in time. It's 2500 B.C, and they're knee-deep in the Nile, with no chance of returning home until they've read every word of the book. A variety of adventures ensues, including encounters with crocodiles, tomb robbers, and angry soldiers. Bailey delivers not only a fast-paced story but also a fun way to convey information about Egyptian lifestyles, religion, and schools, and, of course, the pyramids and mummies. The busy cartoon illustrations support both the fiction and the facts. Shelley Townsend-Hudson
Copyright � American Library Association. All rights reserved

Review
Bailey delivers not only a fast-paced story but also a fun way to convey information about Egyptian life. The busy cartoon illustrations support both the fiction and the facts. (Booklist)

Kids are sure to devour these lively books. (School Library Journal)

Just the ticket to take you on a thrilling adventure back in time and to learn much about history while enjoying the trip. (Brandon Sun)

Most helpful customer reviews

0 of 0 people found the following review helpful.
My kids really enjoyed it and we will be getting more from this ...
By Kim Hodges
My kids really enjoyed it and we will be getting more from this series. We used for a homeschool unit study and my kids looked forward to it every time I got it out.

1 of 1 people found the following review helpful.
Love it
By J J Hillgrandmajoy
This series of books Good Times Travel Agency is written and formatted in such a way that the children really enjoy the topic.

0 of 0 people found the following review helpful.
A good pick!
By myshrah
Fun reading. Informative and engaging.

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Thursday, July 26, 2012

[E478.Ebook] Free Ebook Letters from 500-Portal: Portal (Volume 2), by Robert Lee Potter, Stefan Bright

Free Ebook Letters from 500-Portal: Portal (Volume 2), by Robert Lee Potter, Stefan Bright

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Letters from 500-Portal: Portal (Volume 2), by Robert Lee Potter, Stefan Bright

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This book is an opening — a portal — into your own being. It is likewise a vehicle for your calm passage through the Great Storm. Look through its lens to find where you already are — now — in another world. There you are ready for awakening, ready to find that the storm clouds have long-since parted. Many adventures await you on the other side — while you are finishing the adventures on this side. Be of courage, for your soul is living in that world of peace and joy as we speak. May you find its vibrant presence here within, in the space behind all words.

Sales Rank: #3565337 in Books
Published on: 2012-11-27
Original language: English
Number of items: 1
Dimensions: 9.00" h x .64" w x 6.00" l, .91 pounds
Binding: Paperback
280 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Letters from 500 - Portal
By David William Gibbons
This trilogy of books through which I have seen clearly a man's journey, brought me to a windswept shore where together we shared moments of realization. In this octave of life through which we travel, those shared moments on that blustery shore resulted in one heart and infinite connection. To know that you know of the secrets of this cosmic creation, is as sublime as the exquisite chalice from which we both sipped the fruits of our oneness. These books tell of great times written from afar and yet unknowingly so near. The author has a thirst for truly exploring among the layers of strata from which our legacy is stored. The book and its characters feel and yearn for our surrender, in seeing the now from this actual moment and yet also from 500 years ahead. This intrigued me during our ensuing moments of blending and shaping together in dialogue; moments that would manifest in those endless opportunities that we harness today so that in 500 years time the very characters in this book will say "they made the dream come true." To read these books, is indeed to find one's own infinite potential. David William Gibbons broadcaster, historian and writer.

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